Once again I was reminded why I simply love the world of marketing: Food Network. It was Christmas eve, late, and like many others (I’m sure), I was wrapping gifts – enjoying a frothy beverage – and watching Bobby Flay throw down in healthy competition. With cooking being one of […]
I saw this commercial a few week backs with my family and all of us in the room instantly started laughing. The “Snuggie” is a blanket with sleeves (not quite the fashion statment I might add). The commercial is cheesy and almost silly, yet it definitely caught our attention. Today […]
Walmart has quickly been hitting the mark with their latest ad campaign. The new image they are trying to portray has been working quite well. The latest offering, a holiday ad featuring “Carol of the Bells,” ties Christmas with shopping & saving and most importantly CONVENIENCE! What is the number […]
Nike… Of course we know them for great shoes, but we like to recognize them for their branding and marketing genius.The following YouTube video depcits a guerrila tactic done by Nike on “Car Free Day” in Prague. As if the statement wasn’t enough, they recorded it and put it on […]
Branding and marketing… it all comes down to one thing: image. Your image is the basis for everything. It is what causes people to associate certain feelings and perceptions with your brand, product, or service. As we have discussed numerous times, people will choose a brand over another because of […]
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